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Couchie is a new brand of premium bedsheets that come in plain colors like navy, light blue, gray and white. I’ve created branding in silver and dark blues to match the simplicity of the products and to emphesize their luxury. The visuals are created around “dream like” associations such as submerge in your sleep combined with traditional bedsheet lookbooks.

Couchie will be lauched in Q2 2019.

Submerge in your sleep

Creative process & other ideas 


© Justyna Gostkiewicz

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