Client:
Rebranding :
Rebranding strategy & animation:
Illustrations:
Rebranding :
Rebranding strategy & animation:
Illustrations:
MintCloud
Weronika Dyląg
Justyna Gostkiewicz
Agnieszka Pakuła
Weronika Dyląg
Justyna Gostkiewicz
Agnieszka Pakuła
Rebranding Strategy
Preparing a comprehensive rebranding strategy for a startup - Mintcloud,
a loyalty application, consisting of:
- ︎ Determining the personality of the brand,
- brand aspects and the archetype.
- ︎ Establishing the vision and mission of the brand & business and marketing strategy.
- ︎ Communication strategy during the rebranding.
- ︎ Implementation of a unique image strategy, distinguishing the brand from competition.
I have also lead brand workshops
for the MintCloud team.
![](https://freight.cargo.site/t/original/i/5e415574e0a5abd35d8efa449c3dafb965d62d7dfdda6e1dc15f862bab49fc62/33.png)
![](https://freight.cargo.site/t/original/i/ec4617e4de633e3160449810e208da5c55aaf510c508d421661db62056ae9627/ww.png)
Animation
![](https://freight.cargo.site/t/original/i/bb9d55e13bbc45265eb2735039aa03b8fce3c06eef24b280ac2b7c1d92c078c8/48c53062577525.5a9506b003749.gif)
![](https://freight.cargo.site/t/original/i/99520b0d85c9067c2122f9821f73988ccd625001fbb129014fb617dc961d79dd/ezgif-2-7b643af059dd.gif)
![](https://freight.cargo.site/t/original/i/6cfe936f5d3585472dad891a6e75e4d511a238033ce0ebd41b0674c4557e29a0/be60c562577525.5a9506b003ca1.gif)
![](https://freight.cargo.site/t/original/i/b719dd6527e4c07a8cac51437308e2985f667919d8165b3ed3cdc01136d0f813/efb6d562577525.5a9506b0034af.gif)
![](https://freight.cargo.site/t/original/i/9f6b1af4485e9fc381d64606101703d9da59b9ffdbd33649936a20a68acef44e/cadec762577525.5a9506b00306c.gif)
![](https://freight.cargo.site/t/original/i/f8ecfdbdcde71f0699289cfbf426409a8798ad82b5a693d7950a4a3383b14208/5cb59762577525.5a9506b002390.gif)